If you’re using email marketing to promote your products and services, then coming up with great subject lines is essential. The best email message in the world doesn’t do you any good if it passes from the recipient’s inbox to the trash without being opened. Writing a tempting subject line is a very specialized form of copywriting, and it’s one you definitely want to master if you’re going to market via email effectively.
Email marketing can be a tremendously potent promotional tool, and there are a lot of different strategies that bring Extra resources that can deliver great results. Compelling subject lines are a universal requirement, though, no matter how you want to organize your marketing campaign.
I’m in the online marketing business, and I make a lot of Extra resources and sales thanks to my email marketing efforts. I’ve worked hard at refining my skills, and as a Inbox Blueprint 2.0 result, I can get good results from every email message I send out to my list. Whenever I compose a subject line for one of my emails, I make sure I’m delivering information that my readers are going to want to know. You can do the same thing using these two simple tips.
1) Don’t Ever Make Sales Email Subject Lines Boring Or Generic
There was a time not too long ago that I purchased a muscle-building supplement from a major supplement chain. Because I bought the supplement online, the store got my email address as part of the transaction. That meant I started getting emails from the company on a constant basis.
Every three days, like clockwork, I could expect to see the same sort of Inbox Blueprint 2.0 message pop up in my inbox: “Randall, you can get more than 20 percent off all our products now!” With minor variations, this same line got delivered over and over again. It became part of my daily ritual to take these messages and send them right to the trash bin whenever they popped up.
When I stepped back to consider what was happening, I realized that the company sending these emails had actually made an enormous mistake. They got the opportunity to communicate with me on a regular basis, and they used that opportunity to annoy me. I wasn’t learning anything new or being presented with anything interesting when they emailed me. Instead, I was getting annoyed with the company.
Using dull, repetitive subject lines is a recipe for poisoning your relationship with your readers. Don’t do it. Invest some thought in making all of your subject lines unique and novel.
2) Personalize Your Messages
You’re surely no stranger to lead Inbox Blueprint 2.0 capture forms. Not only do you use them yourself, but you probably stumble across many of them online every day. Take a moment to consider how many of those signup offers are single-input forms. All they want is an email address. I prefer to go about things differently.
My landing pages and other signup forms always ask for two pieces of information. I don’t just want an email address, I want a name to go with it. This is where personalization starts. Once you have a name for each address in your list, you can start customizing the emails you send out. I made a conscious choice to start personalizing my emails, and I noticed an immediate boost in my sales.
Good luck with your Inbox Blueprint 2.0 own email marketing efforts! Email is a very powerful marketing tool, but you have to invest the time and effort into crafting great messages if you want to see results. This includes your subject lines! Do everything you can to tempt your readers into opening your emails; this is the essential first step that can’t be skipped.