The first step to creating a successful online enterprise is to develop a business plan. It is essential that a marketing strategy is incorporated within this business plan that relates specifically to the content that will be added to your online site. Below are some tips that you can use to develop a successful article marketing strategy:
1. Short And To The Point
Ever heard the phrase publish academy Review, did not read!’. While this term is usually used in response to long rambling e-mails, the same concept applies to you website articles. The article itself can be as long as you like but should always be made up of short paragraphs and short sentences. Adding sub-headings and bullet points to keep your reader interested.
Content that is irrelevant and simply links back to one of your web pages will only frustrate internet browsers. Make sure that the information contained in the articles is relevant to your readers as well as to the type of service or product that you supply.
3. Publish Academy Factual
Articles need to be factual and informative so you need to know what you are talking about when you write the article. If you do not have the knowledge to write an informative article that provides facts about your products and services, just a little online research can put you on the right track.
Once you have written an article, read it and edit it. Remove any information that is superfluous or does not add value to the point you are trying to make. Longer articles tend to go unread and the ideal length should be between 300 and 500 words. If you are finding it difficult to edit the article down, try splitting it into two relevant articles.
5. The Title
The title of the article is the most important drawing card. Including numbers or lists in the heading are more likely to attract readers. However, if your title sets the reader up to expect a list, make sure that your article actually contains a list with the amount of hints, tips or steps that you have quoted.
6. The Publish Academy Market Segment
Knowing your market segment will allow you to post articles that are relevant to your specific audience. It is however advisable to add articles that may be relevant to people outside your specific market segment to attract more traffic to the website. Try to create articles that use general terms rather than specialized information that a layman may not understand or be interested in reading.
7. Humor And Slang
Your article shouldn’t read like a user manual or a text book. Use humor and everyday slang in your article to make it more interesting. Starting the article with a joke is a good way to set people up to continue reading. However, it is very important to ensure that your humor is appropriate and will not offend any of your readers.
8. Publish Academy Outsource
Not everyone has the ability to write great articles. If you are finding the process time consuming and frustrating, it is probably best to outsource the job to a professional. Don’t go cheap when you pay your writer as you will be less likely to receive quality articles. Consider using a SEO company that employs many writers to give your articles variety. Every writer has their own style and tone so each article is more likely to sound different. You can find a wide range of writers or article marketing companies online.
Always keep in mind that articles need to be added on a regular basis to keep the content new and up-to-date. Don’t expect to see a huge increase in traffic to your website after just adding a few articles in one week. A good article marketing plan needs time to deliver results.